Marketing for child care is not just about finding new children and families to serve. It is about defining who you are – what is special, unique and excellent about the programs you provide. Being intention about how you describe your program can help manage expectations and being careful about where your name appears can help you reach the families you most want to connect with. This training will help you reflect on who you are and what type of child care and early learning you provide and how to create a message and a “brand”. It will include information about diversity and inclusion considerations. The training will be bilingual.

Trainers: Julie Wasilewski and Sandra Rodriguez

Training Date: Wednesday, June 25, 2025

Training Time: 6:00 p.m. – 8:00 p.m.

STARS: 2 Hours

Core competencies: Program Planning and Development: Level 2 

@public